A lot of small business owners are nervous to make the move away from traditional marketing and towards digital marketing for their auto shops. And while word of mouth and some traditional marketing are beneficial for your small business, you can't argue against the facts.
Getting traffic to your website is only half the battle - once visitors are there, it's important to keep them from navigating away to other sites. Website designers call this the 'bounce rate' - the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.
Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.
There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google's Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your auto shop website will be ranked higher on Google, which ultimately gives your shop more business.