May 31

SEO and PPC - The Fight for the Top Spot

People are searching online for auto repair services every day. Google's own research shows that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same.

As we've discussed before, no matter what your marketing strategy is, it's important to be at the top of search engines results. And while SEO and PPC will get you to that top spot, as a small business owner you have to determine which avenue is better for your auto shop.

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posted by Emily New
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Topics: PPC, SEO

May 24

Digital Marketing Vs Traditional Marketing: Winner Takes All

A lot of small business owners are nervous to make the move away from traditional marketing and towards digital marketing for their auto shops. And while word of mouth and some traditional marketing are beneficial for your small business, you can't argue against the facts.

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posted by Emily New
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May 21

How to Keep Visitors on your Website

Getting traffic to your website is only half the battle - once visitors are there, it's important to keep them from navigating away to other sites. Website designers call this the 'bounce rate' - the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.

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posted by Katie O'Connor
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May 05

Your Customers Are On Social Media, So Why Aren't You?

 

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posted by Katie O'Connor
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Apr 28

SEO vs. PPC: Why You Need Both

 

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posted by Katie O'Connor
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Apr 20

How To Be A (Sweet) Phone Talker

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posted by Katie O'Connor
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Apr 07

The Power of Directories

 

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posted by Katie O'Connor
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Topics: SEO

Mar 30

Why Your Shop Needs a New Logo

 

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posted by Katie O'Connor
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Mar 07

The Power of Positive Reviews

 

Most local businesses have a lot to gain from positive reviews and a lot to lose from negative reviews. According to a BrightLocal consumer review survey, nearly 9 in 10 consumers read online reviews to determine the quality of a local business and 39% do so on a regular basis. 72% of consumers say that positive reviews make them trust a business and influence their decision to purchase. It is evident that in this digital age, online reviews have an enormous impact on a consumer’s final decision based on where to give their business.

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posted by Katie O'Connor
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Mar 01

How Does New Content Help SEO?

There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google's Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your auto shop website will be ranked higher on Google, which ultimately gives your shop more business.  

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posted by Katie O'Connor
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