When you hear about SEO, you often hear about backlinks and how they’re helpful for ranking your website. Essentially, backlinks are links to a website from other websites. They’re important because websites that have a large number of backlinks often do well in search engines like Google.

While other marketing companies might profess to give you more backlinks, more isn’t always better and the quality of your links matters most. Each back link has different values, so we focus on the one’s with greater value. Remember, not all backlinks are created equal and some can be downright spammy. You want links to come from related, reputable websites with higher domain authority.

Here at CarCareCONNECT, we help create natural backlinks through anchor texts and keeping your website’s information updated in a number of trusted directories, like Google & Yahoo! Local. Some firms promise 100’s if not 1000’s of backlinks to your website but, that can be a red flag to search engines that you’re trying to game the system, which could lead to being backlisted on a number of search engines, like Google.

Though backlinks aren’t the only signals search engines use to recognize a relevant site, it remains to be a determining factor in their algorithm. So, it’s pertinent to have updated quality backlinks that lead back to your website because more is not always better.