Would you hire someone without knowing anything about them? Of course not. So why would your potential customers be any different? Your potential customers want to know about your shop before they bring in their vehicles.

While not necessary, staff bios are an excellent resource and make for a more enjoyable website experience from the standpoint of a potential customer. Staff bios can be easily changed on your website depending on your needs.

One example of a shop that has done an excellent job of allowing customers to get to know their staff is rockhillautomotive.com. Rock Hill Automotive features an in-depth bio for their owner, and each of their staff members has a photo on the website. The shop also highlights that they are a family-owned and operated shop. By allowing their potential customers to see and learn about their staff, Rock Hill Automotive has made their shop seem more trustworthy.

Your bio should include the basics of your shop and staff: when the shop first started business; where you’re located; who owns and operates; what basic types of services you provide; etc. You should also highlight your shop’s history and how and why you started your business.

Additionally, your shop’s site should allow potential customers to see what makes you stand out. If your shop does things that others do not–whether that is a service or community involvement–be sure to include that in your information. Features such as shuttle services, drop-off boxes and an awesome waiting room are worth showcasing on your website. Community involvement, such as ties to local groups or philanthropy events, should be included on your website. You should also be sure to include any professional or technical certifications on your site.

If you want to update your information on your website, feel free to let the experts at CarCareCONNECT help you.