There is more to enjoying higher search engine rankings than employing SEO techniques such as link analysis and Meta tag optimizations. While all that sounds exciting, it’s really fresh and frequent content that is imperative to a successful SEO campaign. Google’s Freshness Update places a lot of emphasis on the importance of always having new content up on your website. By adding fresh content, your auto shop website will be ranked higher on Google, which ultimately gives your shop more business.  

How often should you update content on your website?

The more often you update your site with new web pages, videos, photos, blogs, downloads and/or articles, the more frequently a search engine will visit your website. You can do it weekly, bi-weekly or monthly, as long as search engines like Google see that a website is active. Whenever search engines stop by your website more frequently, it gives your auto shop the opportunity to boast higher rankings on search engines results.

It should be noted here that that simply having more content is not important here, quality is!! Yes, it is an incredible idea to update frequently. However, as you do it, ensure your content standards remain high. The last thing you want is to face stiff penalties because of blasting your page with tones of poor quality articles stuffed with keywords. To put it simply, keep your content genuine and from the heart.

Search Engines Are Madly In Love with Frequent Updates

Search engines like Google like to see updates because it shows the website is active. Adding relevant content is a way to also target keywords to help your website build higher rankings. You’ve probably noticed by now that Google is the most popular search engine. Since it is the king of search engines, Google puts a tremendous influence on other search engine like Bing and Yahoo!, so to catch Google’s attention means to catch everyone else’s as well.

The fact that Google expresses its love for frequently updated websites does not mean that you should make unnecessary postings, additions or changes every hour of the day.  Here’s why:The ‘Googlebot’ that crawls the web constantly searches for web pages, which are updated or new. Afterwards, it adds the fresh content to Google Index. You stand a higher chance of enjoying high Google rankings if you frequently update your content with valuable and reliable information.

The most effective and easiest way to remain fresh is to add a blog to your site. You can add anything to your blog, including articles that your viewers will notice. If the visitors comment on the articles, then it counts as an update to your site. Therefore, write something that will grab their attention and prompt them to leave comments.

More Content, More Keywords, More Updates about Your Team/Business

In addition to presenting more opportunities for your website to contain more keywords, publishing new content is an effective way to provide visitors with updates about your business and your team. Keywords are always high on the algorithm chart for the search engine ranking and indexing. Frequently added content, such as article or blog postings, enable you to optimize the blog or article with relevant keywords, which can attract visitors to your site.

New content Increases your authority potential

Undeniably, all website makers work hard to become the industry’s ‘authority’ in Google’s eyes. If you are to become an authority site in the automobile industry, the predominant strategy is to abide by the SEO rule, ‘content is king.’ The more valuable and informative auto content you publish, the greater authority potential your site enjoys.

Furthering this endeavor, regularly publishing auto news updates is another effective strategy in becoming an authority site.

Conclusion

Everyone who visits your page needs to know that your auto shop is alive, active, and worthy. Make sure you keep posting quality content you’re your customers are looking for. This way, you will not only remain an authority in the auto industry, but also enjoy higher rankings.