Getting traffic to your website is only half the battle – once visitors are there, it’s important to keep them from navigating away to other sites. Website designers call this the ‘bounce rate‘ – the percentage of users who leave your website without navigating through your content, clicking on other pages or checking out your links.

Here are four ways you can decrease the bounce rate of your website, improve your conversion rates, and boost your business:

Make Your Website User-Friendly

Your website is the public face of your business, so make sure your site is clean, clear, loads quickly and easy to navigate. Websites that are filled with harsh colors, loud music and cluttered content tend to drive visitors away, while simple, easy-to-navigate sites invite users to browse and explore the content.

It’s also important to ensure your website is mobile-friendly, meaning that it has to load quickly on smartphones and tablets. According to the Pew Research Center, smartphone ownership in the U.S. continues to rise, with many users now relying on their mobile devices to access the Internet more often than they use both desktop and laptop computers.

Maintain An Active Blog

Encourage repeat visits to your website by maintaining an engaging, informative blog where you share information that’s valuable to your target audience. For example, auto shop owners could post a weekly blog with car-care tips and industry news, such as reviews of new products and in-depth explanations about maintenance services and repairs. Be sure to maintain an active comment section, and respond quickly to any questions or feedback from your readers.

Post Regular Deals & Discounts

Consumers love websites that offer deals and discounts, so be sure to include a regular coupon or web-only special that makes your website visitors feel like it’s worth checking your website on a regular basis.

Make Your Phone Number Easy To Find

Few things are more frustrating for consumers than websites that don’t contain clear contact information that is easy to find, especially when the site is for a service-orientated business like an auto repair shop.

Make sure that your phone number is easy to find, and is displayed on every single page of your website. Better yet, design your site so that mobile customers can simply click on the phone number on your site to place a phone call directly to your shop, saving them the time and hassle of writing down your contact information.

By following these four simple guidelines, you can look forward to lower bounce rates and greater conversions from your auto shop website.