SEO, or Search Engine Optimization, has become an important part of every automotive internet marketing plan. What you might not know is that SEO itself is always changing with new technology, so it can be hard for the beginner to stay informed. Here are some of the best tips from today’s top automotive SEO campaigns: Know your clients through keywords Keyword research has always been one of the most important aspects of SEO, and it probably will still be 10 years from now. Why? Because keywords are how you connect with current and potential customers through search engines. People use search terms and specific keywords when they use a search engine to find information. When you better understand your customer base, you’ll know what they want from you and what keywords they will use when they use an auto repair search. Guarantee Visibility with Local SEO Studies show that people use search engines so much these days that they use them to find local businesses and services. This is critical to local and small businesses that need new customers to sustain operations. Local SEO strategies work partially by listing your business in local directories. Search engines usually show these directory listings as credible, quality results- which means they rank higher on results pages. On top of that, positive reviews and feedback from customers on local sites helps your online reputation.

Jump on the Social Media Bandwagon You may already have a Facebook page or a Twitter account for your business. But did you know that the content on your social media profiles can actually help increase your rank on search engine results pages? Search engines now include content from social media users in organic results. Integrating your social marketing strategy with your automotive SEO strategy is a win-win situation! Stick to the Plan Keep your website expertly optimized to maintain your search engine results rank the real way. An auto repair website designed with SEO in mind will offer the best user experience for visitors while still helping search engines rank you as high as possible. Hang in there! The best auto repair search engine optimization strategy may seem like an exercise in detail and frustration, and sometimes it can be hard to see the forest through the trees. You need to make sure your overall SEO efforts are thorough and not too narrow. When you give your strategy time and trust, it’s impossible not to see great results. Still need some help managing your automotive SEO plan? Contact us today to get your free consultation. Follow CarCareCONNECT on Facebook and Twitter!