You have probably heard a lot about QR Codes over the last few years and wondered what they are and maybe whether you should implement them in your marketing plan. A QR Code is simply a bar code that allows people with smart phones, such as iPhones, Androids, Blackberrys and more to scan the code go straight to the information offered on a website. That makes them valuable in marketing your business.

QR stands for “Quick Response” and that is exactly what they get. QR Codes motivate some immediate action and generates interest on the part of the customer. A person sees the QR code, wants more information, scans it with their phone, and the code then takes them to the website of interest.

Here are some ways you can use QR codes in your marketing strategy:

1. Auto generate one next to every product on your web site containing all the product details, the number to call, and the URL link to the page so they can show their friends on their cell phone.
2. Add a QR code to your business card containing your contact details, making it easy for someone to add you to their contacts on their cell phone.
3. Add them to your website for limited time offers.

4. Include a QR on any print advertising, flyers, posters, invites, TV ads etc containing:

• Product details
• Contact details
• Offer details
• Event details
• Competition details
• A coupon
• Links to your Twitter, Facebook, and LinkedIn pages
• A link to your YouTube video

In addition to the marketing advantages of QR codes, they can also boost your brand image by showing you are accessible on every level and care enough to stay in front of customers.