Once your newly optimized website launches, search engines like Google crawls it so they can better understand and rank it accordingly. Search engines want to make sure they provide the most relevant and up to date results for a user. This is why it’s important to consistently update the content and images on your site; it helps notify them that everything on your website is accurate. Because why would a business owner have errors on their website? Google assumes the business owner knows best of all about their own business.

Another reason why you should update your website is because it helps create a great user experience. When it comes to car maintenance, many customers are hesitant to trust just any auto shop. So by personalizing your website, the user feels more connected to your business and are more inclined to use your services. Photos around the shop, interactions with customers or any photo to represent your auto shop are especially important. If you don’t know how to add new photos to your website, feel free to send them to our Customer Success Team and we can add them for you.

Regularly updating the promotions offered on your website is another way for Google to pull relevant information from your site. Customers are often seeking the best deal for their auto services. Who doesn’t want a good deal, right? If people are spending time on your website, then Google knows that you are providing a great user experience, which in turn will help give you a better ranking.

Seasonal coupons can also be very helpful for your business. For example, if your auto shop is located in an area that is often blanketed with snow in the winter, it may be best to have your promotions centered around snow tires. Higher tier CarCareCONNECT plans offer coupon design options to help build your promotions.