The holidays are a special time of year for business owners. This time of year can range from incredibly busy or completely dead. In order to spread the word about specials and deals, you’ll need to use social media. Facebook is a great start, but don’t stop there. This is a time for giving, and customers are looking for specials now more than ever. You don’t normally see someone getting a free oil change coupon as a present, but that’s going to change this year.

1. Integrate, Integrate, Integrate.

Make sure that all of your accounts (Facebook, Twitter, etc.) are getting equal attention. You never really know what each person spends the most time on. This will maximize your audience. There are apps you can use that will have you make one post for all sites, that way you aren’t logging into 4 different sites.

2. Spread the word

I know this sounds kinda obvious, but it’s a key part in the marketing game. Don’t just post once and think everyone got the message. You’ll need to post at least 3 times a week promoting your special for people to catch on. Look into putting some money on your social media post, boost and target the posts to reach you the people you want. This is every cost effective, only a couple of dollars per post.

3. Shake it up

Be different! Catch the eye of the customers by giving them something they can’t give up. Post a funny picture with your special on it, or maybe try a video. 350 million pictures are uploaded to facebook every day, what makes your different?

4. Adapt 

It’s always important to take the time and learn from what you’ve experienced. The holidays are a short period, so make sure you stop and look at what you did each week and find out what works best for you. This way if you have a slow start, you can still pick it up at the end of the season.