Use Data to Track Your Marketing Success
Even after you have put strategic marketing tactics into place for your business, you are not done! One of the most important things you need to do is track your results and make sure your efforts are proving successful.
Google Analytics is a great tool to track your website’s success. It is a free tool that is used for small to medium-sized businesses to track the way users interact with a brand’s website. With Google Analytics, some of the metrics you can track include:
- Sessions and users
- Traffic by source
- % of new sessions
- Behavior (Most popular content)
…and that is just skimming the surface of Google Analytics! There are many other features that Google offers to monitor your auto shop’s website interactions and track its traffic.
Another analytics tool that your auto repair shop should consider is call tracking. This tool gives you insight into the conversion of website visitors into customers. Call tracking adds a unique tracking number to the phone numbers on your website, giving you access to the total number of calls that you receive directly from your website. By using this tool you will be able to calculate the percent of booked appointments that were a result of your website. You can also split between each online channel that you use for a relatively small investment. Another benefit of call tracking is the ability to record calls. This will help your business and your team learn more about the customer’s needs and wants.
As you analyze your website’s data, you can make decisions regarding what percentage of your efforts you want to spend on certain online marketing aspects.
EXPERT TIP: Set a calendar reminder every week to spend time looking at your online marketing analytics. Log the data in a spreadsheet so you can view the changes over time. Every month, think about where you focused your efforts and decide whether that specific tactic proved successful.
Let the fun begin!
While all of this may seem like a lot of work, it is actually very easy to implement into your daily tasks. One way that you can take the pressure off your own shoulders is to tap into the talent of your employees. Outside of auto repair, you may be surprised that one of your employees has an interest in writing or another is an avid user of social media. Let them do the work! If you spread out tasks amongst your employees, you won’t feel so much pressure, and you will have more success completing your marketing strategy.
If you put all of these tactics into play, the customers will start trickling in. Trust us, you will be pleased with how many of your website visitors actually convert into customers and visit your shop. Make sure that you keep up with your online marketing strategy all year long for the best, constant results.
This blog post is part seven in our “Local Online Marketing Planning” blog series. If you missed part one, two, three or four, click below to read them now:
Talk to the Experts
Our goal at CarCareCONNECT is to help you achieve both your professional and personal goals. That is why we created this set of blog posts as your first step in the right direction. If you would like extra help with your website and online marketing, CarCareCONNECT is available to be your personal online marketing team. Call 404-620-3378 or schedule a free consultation with one of our marketing experts today to see what we can do for you.